Marketing & Communication Senior Executive

Epsilon Net Group of Companies, awarded with 7 Nationals and 2 European Best Workplace awards, is seeking for a Marketing Communication Senior Executive.

As a Marketing Communication Senior Executive, you will be responsible for all marketing activities for the products under your responsibility. You will craft the positioning for products and you will develop and implement marketing programs that support branding and drive demand. Open-minded, be able to see the “big picture” along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Marketing & Communication Senior Executive you will be the expert in customers buyers, their buying criteria and will transfer that knowledge to the sales channel. Essentially, you will be the “go to” person for the products under your responsibility.

Responsibilities:

• Develop product positioning and messaging that differentiates your products in the market
• Demand generation – develop the strategy and manage the marketing programs
• Responsible for the: execution of product marketing plan, coordination of advertising and promotion events, and campaign evaluation
• Planning and implementing marketing campaigns across various channels (e mail, social media, SEM, website)
• Measuring and reporting performance of marketing campaigns, website traffic, social media activity
• Creating and managing a broad range of marketing material in English and Greek (ads, press releases, sales brochures, sales presentations, website, social media, newsletter etc.)
• Managing the company's website & social media and contributing to traffic and lead generation
• Producing media and social media reports with highlights and summaries about the company and competition

Requirements:

• 5+ years of software or similar B2B product marketing experience
• Bachelor’s in business or marketing; Master’s degree in similar field will be considered a plus
• Thorough understanding of traditional Media & ability to build and maintain strong media relations
• Hands on experience with social media platforms and digital media
• Excellent knowledge of the MS Office suite (Outlook, PowerPoint, Word, Excel)
• Familiar with digital marketing and web analytical tools (SEO, Google Adwords, Google Analytics, etc.)
• Very strong written communication skills in Greek and English
• Excellent interpersonal skills to interact with colleagues, cross-functional teams and full service agency

We offer:

• Excellent working environment
• Competitive remuneration package
• Private medical insurance
• Ongoing training, opportunities & career development
• Free participation in Epsilon Training & Epsilon College educational programs